Ogilvy worldwide CMO Lauren Crampsie on agency ‘refounding’: ‘The harder work begins today’
08 June 2018
Earlier this week, Ogilvy formally announced the culmination of a two-year “next chapter” outlined by worldwide chief executive John Seifert. Accompanying a brand new website and visual identity, this new iteration of Ogilvy involves a silo-free organizational structure, the renaming of its OgilvyRed practice, and the launch of a new portal for employees called Connect.
The Drum spoke to Ogilvy’s worldwide chief marketer Lauren Crampsie on what this refounding of the 70-year old agency means for its staff of 50,000 and its clients, current and prospective.