Entering A New Market Within A New Category
Through its sister company and major distribution partner, a connected home product, launched and achieved success in the UK.
The Company planned to launch the Connected Home Brand globally, focusing first on the competitive North American market, where major tech and service companies already occupied the connected home space.
The challenge was to develop a Go-To-Market strategy that would allow this Brand to compete with tech players for mainstream consumers.
In just 6 weeks of category and competitive analysis, supported by third party sourced consumer insights, we developed a distinctive positioning and brand point-of-view for our Client along with a differentiating Go-To-Market approach, that would appeal to a mainstream consumer.
This platform has formed the foundation for a broad engagement with the media, public relations and creative work at Ogilvy for launch.
Ogilvy Consulting has since developed an end-to-end customer digital experience help streamlining the buyer’s journey from first interest, to conversion, to advocacy enablement.