Moving from device manufacturer to solutions provider
Category disruption required this legacy medical device Company to move from device manufacturer to solutions provider. To do this, the firm needed to shift established perceptions of the company and present themselves as a convener of system change in global health care based on meaningful innovation.
Ogilvy Consulting helped launch a successful series of hospital solutions and services. We then helped our Client forge a partnership with Harvard Business Review and Economist Intelligence Unit to build meaningful press around new thought leadership, ultimately shifting new market perceptions of the Brand.
Our Client exceeded industry growth rates for the following two years.