STORY

The pharmaceutical industry largely overlooked the rapid evolution of social media. Disruption has forced healthcare providers to reevaluate social marketing and begin to engage with Social Business.

The challenge was to create a global enterprise Social strategy for a decentralized business unit and geo market structure with highly variable regulatory environments — to provide an integrated roadmap for managing the global transition into Social Business practices.

SOLUTION

Ogilvy Consulting led a two-year Social Transformation Global strategy process in which we provided an integrated roadmap for managing the global transition into social business practices.  

After auditing global Social practices, we designed a process that would enable our Client to effectively connect with patients and caregivers through Social.

We have helped facilitate change management and education for corporate, markets and Business Units.

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