Susan machtiger
Managing Director,
Brand Innovation & Growth Platforms,
Ogilvy Consulting
As Managing Partner of Brand & Marketing Strategy for Ogilvy Consulting, Susan focuses on building powerful brands by applying expertise to the areas of brand strategy, positioning, planning, and integrated marketing communications. Susan has worked globally leading major client transformations including Samsung, Accenture and Colgate-Palmolive’s personal care business, American Express, Philips and IHG, spinning out IPO companies Atento and Synchrony, and reorienting Coca Cola and Gerber for the Millennial generation. She also specializes in brand creation, taking VC/private equity–funded companies to the next level. Her strategy for Babyganics took a $10MM brand to $100MM in 3 years. Prior to Ogilvy Consulting, Susan held senior strategic leadership and planning roles with JWT, Y&R, and Landor. She also ran her own independent marketing consultancy. With over 20 years of experience, she has led major initiatives to instill new relevance in large global brands, and created distinctive new brands, along with the marketing plans needed to bring them to life. She has served on public and private boards, including 8 years as a board director of Atlantic Whitehall Funds. She currently serves on the Advisory Board of Movement Mortgage. She holds an MBA with concentrations in marketing and finance from Columbia University.
