As Managing Partner of Digital Transformation for Ogilvy Consulting, Peter focuses on building business value and navigating clients through digital strategy, transformation and innovation. He joined Ogilvy in 2012 to lead the Social@Ogilvy Atlanta group and most recently served as the Social@Ogilvy Managing Director, North America. Peter has led global digital and social transformation programs for Merck, Darden Restaurants, Molson Coors Brewing Company, and UPS. With over 15 years of experience, Peter has developed deep digital business and marketing experience in web development, search marketing and optimization, social, applications and content management. Prior to Ogilvy Consulting, Peter was client-side at The Coca-Cola Company where he co-developed their global social media marketing program and led digital strategy for World Cup and Olympic activations, – he also held senior positions at digital shops; The Dachis Group, Reprise Media, iCrossing, Armchair Media and enterprise software firm – Software AG. Peter is engaged in thought leadership and has presented at SXSW, ExactTarget Connections, AdTech, AARF and 4As. Peter is an active member of the WPP Digital Advisory Board, a committee member in the American Association of Advertising Agencies and is a founding member of Social Media Club. Peter holds degrees in Kinesiology and Business from California State University, Long Beach.