Joanna Seddon

Managing Partner,
Brand Strategy,
Ogilvy Consulting

As Managing Partner of Brand Strategy for Ogilvy Consulting, Joanna helps clients maximize the financial potential of their brand and marketing strategies. She works on a wide range of categories across developed and developing countries—from agriculture and healthcare to CPG, financial services, B2B, hospitality and more. Recent global clients include Procter & Gamble, Unilever, American Express, Barclays, Aetna, UPS, Coca-Cola and the DowDuPont merger, for which she launched two new global brands. With over 20 years of experience in providing strategic recommendations with measurable financial impact to leading clients worldwide, she is recognized as a global expert on brand and business growth strategies, brand architecture, and brand valuation. Prior to Ogilvy Consulting, Joanna was the founder and CEO of Millward Brown’s global brand consulting practice. Joanna has helped to lead the successful turnaround and sale of a $200M distribution division of McKesson Corporation, as well as worked on corporate strategy, M&A and venture capital investments, including creating a new business in physician supplies. She is well known as a speaker and writer on brand strategy, brand valuation and marketing ROI issues. Joanna holds a Doctorate from Oxford University.