Jerry Smith

Executive Partner, Asia,
Ogilvy Consulting

As Executive Partner, Ogilvy Consulting, Asia, Jerry oversees Ogilvy’s strategy and innovation consultancy across the region. Importantly, he also helps drive Asia’s digital transformation practice. Jerry has spent his career in the agency business, blurring the line for better integration: above-the-line, below-the-line, through-the-line. His philosophy is that there are only two lines that matter: the “deadline” and the “bottom line. Jerry believes that marketers today need to understand how to optimize total customer contribution. This means looking beyond transactions and lifetime value to include network value, advocacy and collaboration. His mission is to replace established marketing practices with a value continuum built on authenticity and remarkable brand and customer experiences. Prior to joining Ogilvy Consulting, Jerry, a pioneer in Internet Marketing, worked and consulted to many leading organizations and technology companies in the 90s. Jerry joined Ogilvy in 2000 and has since held a number of local and regional roles. Jerry is a Fellow of the Institute of Direct and Digital Marketing, a Member of the Chartered Institute of Designers, an Advisory Board Member of the Open ROADS Community and a member of the CMO Council. Jerry holds a BA in Information Graphic Design from the University of Westminster.