Ann Higgins

Managing Director, EMEA, 
Ogilvy Consulting

As Managing Director, EMEA, Ogilvy Consulting and Chief Consulting Officer, Ogilvy UK, Ann leads the strategic consulting team in the UK and in Europe, based in London. Ann develops marketing, digital and CRM strategies for brands in financial services, technology, and FMCG, working with clients such as TD Ameritrade, American Express, SAP, Cisco, Unilever, and Nestlé. Ann also established Customer Experience Planning as a discipline in Ogilvy Paris where she worked with clients like IBM, Nestlé and Louis Vuitton. She has embraced the complexity of modern marketing throughout her career, co-creating Ogilvy’s proprietary Customer Engagement Planning methodology and IP. Prior to joining Ogilvy Consulting, Ann worked for what is now Kantar Consulting/Futures, developing and using qualitative and quantitative consumer research to inform long-term marketing and brand strategy scenarios for clients including Lloyds TSB. Following this she worked in brand and advertising planning for JWT and in Digital Media at Mindshare. Ann holds an MBA from Université Pierre Mendès-France (Grenoble II).