Ad Agency Ogilvy Rebrands and Restructures to Simplify Its Offering

The WPP agency is doing away with its sub-brands and has a redesigned logo

05 June 2018

WPP PLC’s Ogilvy, the ad agency behind campaigns such as Dove’s “Campaign for Real Beauty” and “Don’t Leave Home Without It” for American Express, is rebranding and restructuring as it looks to simplify its offer for clients.

On Tuesday, the company will switch to a redesigned logo and branding and do away with its global sub-brands to become just one brand: the Ogilvy Group.

The network will reorganize around six units that it’s calling “capabilities,” which include brand strategy; advertising; customer engagement and commerce; earned influence and public relations; digital transformation; and partnerships. Employees’ roles and job titles will now center around “crafts,” such as client service, data or business development.