29 May 2019

In conversation with Carla Hendra, worldwide chief executive of Ogilvy Consulting shares her views on the structural shifts going on in the global ad industry and the role of management consultancies

What is Ogilvy Consulting up to and how is its brand of consulting different from that of traditional management consultancies?

Our journey into consulting is quite different from traditional management consulting. We focus on delivering real implementation of customer experience and brand experience — something we have been doing for decades.